We’re happy to inform all of you that Team JIIT finally started its ad campaign on May 1, 2008. We submitted the pre-strategy report on April 28 and decided upon the final strategy to implement.
It’s been four days since the campaign begun and are getting a low CTR’s of around 0.25%. Our team is trying the best to optimize the ads and their keywords to achieve a CTR of about 3% by the end of the 21 days.
Some of our challenge are increasing the website traffic by about 20%, achieving a CTR of 3%, optimal use of the US$200 for each day and maximizing the brand awareness of the firm in its to be tapped markets.
While we hope to perform well in the challenge, any suggestions to help would be gladly invited! 
–
Nilay
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Lee said
Hi – we just wanted to drop a note to say the Google Team are checking your blog. Good luck in the Challenge!
Lee from Google